TRACEABILITY
From Source To You
WORKING WITH GOVERNMENT
The non-native Brushtail Possum population has reached staggering proportions largely due to the lack of natural predators that would otherwise maintain an ecological balance. A close association between New Zealand’s Department of Conservation (DOC) and the New Zealand Fur council (A member of the International Fur Trade Federation) ensures that together, the number of New Zealand Brushtail Possums are ethically, humanely and responsibly managed. Possum trapping is considered one of the solutions for the control of Brushtail Possum numbers for natural heritage protection such as regeneration of native wildlife and protection of New Zealand’s endangered bird species.
Ministry of Primary Industries
Procurement of Brushtail Possum fibre
The New Zealand Brushtail Possum is a non-native, invasive animal found in the country’s wild landscapes. They cause such immense harm to native life, that conservation programmes are essential. Woolyarns and the New Zealand Fur Council is committed to constant improvement of New Zealand trapping standards used throughout the fibre recovery process. These standards already adhere to those outlined in the Agreement on International Humane Trapping Standards (AIHTS). Furthermore, all hunters and trappers must obey New Zealand statutory and government regulations including the Animal Welfare Act 1999.
Product
Social Responsibility
We believe being sustainable means using our resources efficiently, respecting nature and the environment, and not compromising the needs of future generations all while creating value for our stakeholders. The overall objective is to maintain a solid and profitable business model that will enable sustainable growth. Sustainable growth allows reinvestment into machinery, technology and the community. You can learn more about Woolyarns commitment to sustainability by clicking here..
Preservation
Protecting New Zealands Native Wildlife

The Brushtail Possum population is currently estimated at 30 million in New Zealand.

Brushtail Possum consume 11,000 metric tonnes every 24 hours.











